Episode #15: Bob Burg
How do you create a context that promotes everyone's success?
How do you communicate information for maximum impact?
What are your unconscious operating systems and are they serving you?
How do you find and foster successful partnerships?
What should your target be to increase your chances for success?
Join us as we discuss these and other fascinating questions with Bob Burg, NYT bestselling author and Hall of Fame speaker on The Rabbi and the Shrink.
1:00 How the rabbi met Bob
Extraordinary accomplishments while keeping the common touch
3:30 What is a go-giver
Focus on others is the best formula for business
Internally motivated but outwardly focused
Ethics: being selfless is selfish
Business is about how we make others feel
Benevolent context for everyone’s success
8:00 Collaboration is people with different skill sets complementing each other
Stories carry the message so they become implanted in us
Parables and allegories
14:00 Being a giver is not being a doormat
How Bob got his start
18:00 Knute Rockne -- invest in people
19:30 How do we get people to connect with our message?
Unconscious operating systems make us think others think like us
Value is in the eye of the beholder
Success begins by asking questions, then listening with every part of your body
24:00 Dialogues of the deaf
Paraphrasing establishes understanding and trust
25:30 Compromise is not the answer
First look for the win-win
27:00 Go-Giver success alliance
29:00 Finding and fostering successful partnerships
35:00 Word of the day: meliorism -- the belief that the world can be made better through effort
Don’t make making money your target; aim to serve others, and success will follow.